Most AI training teaches you about AI. AIQ teaches you how to use it — in your business, on your problems, at a pace that fits your schedule.
Short sessions. Practical frameworks. Measurable results.
"I came in sceptical. Left with three things I could use the next day. That's all I needed."MD, Professional Services Firm
Generic courses cover everything and apply to nothing. Technical deep-dives assume you have a development team. Neither is designed for someone running a business.
Most SME owners don't need a course in AI. They need a clear answer to one question:
AIQ is built to answer that question. Nothing more.
AIQ runs as coaching — one-to-one, adaptive, and built around your specific business — or as structured group training at three levels. Both are short, focused, and built for people who are time-poor and results-focused.
Most AI coaching asks you to work through a fixed curriculum in a fixed order. AIQ Coaching doesn't. Sessions are fifteen minutes — short enough to fit any schedule — and structured entirely around what you need to work on right now.
Some sessions cover the fundamentals: what AI actually does, where it works, where it doesn't. Others get into specifics: a workflow you're trying to improve, a tool you're evaluating, a use case you want to think through properly.
The agenda is yours. The expertise is Phil's. The output is progress.
Unlimited 15-minute sessions. Fair use applies — see terms.
Buy now Book a call firstNot sure if coaching is right for you? A 20-minute call costs nothing.
A structured training programme at three levels: Starter, Intermediate, and Advanced. Each session is ninety minutes, online, and designed for SME owners and their teams who want a grounded, practical understanding of how to use AI in their business.
The right level depends on where you're starting from — not how confident you feel. The diagnostic tool below takes less than five minutes and tells you exactly where to begin.
For business owners who are curious but haven't done much with AI yet. Covers what AI actually does, where it's worth using, and how to take a confident first step — without the hype.
For those who've tried a few things but are using AI inconsistently. Builds sharper skills, a framework for finding real opportunities, and more systematic use across the business.
For businesses already using AI but struggling with consistency, team adoption, or knowing whether it's actually working. Focuses on governance, measurement, and building a sustainable practice.
Each session is designed for a group from a single business. Prices are per group, regardless of group size.
The AIQ diagnostic takes five minutes and tells you exactly where to begin — no discovery call required.
Phil Slorick is the author of The Real AI Advantage and Outsmart, Outpace, Outperform — two books written specifically for SME owners navigating AI without a technology background.
He has spent thirty years working with established businesses on the decisions that actually move the needle. AIQ is the distillation of that experience into a format that works for people who are busy, sceptical, and not interested in being sold to.
Practical. Direct. No promises of magical transformation.
"Most AI training is designed for people who want to learn about AI. AIQ is designed for people who want to use it — and need it to earn its place."
"I didn't think I had time for this. A regular fifteen minutes turned out to be exactly enough to make real progress."Founder, Logistics Business
"The diagnostic pointed me to Intermediate. That was the right call. I thought I knew more than I did."MD, Marketing Agency
"No jargon and no nonsense. Just useful, specific advice I could act on. What a relief!"Owner, B2B Services Business
Consulting, building, & training since 2007.
Choose coaching for a flexible, ongoing relationship. Choose training for a structured programme at your level. Or start with the diagnostic if you're not sure where you stand.
Questions? Book a 20-minute call.